The Panda Pack Project has seen active participation by 1 million sellers and hundreds of millions of consumers over the past three years. The charitable funds raised through 2.6 billion orders were used to send gifts to 1 million children across 11 countries worldwide, including school supplies, daily necessities and sanitary products.
The China Foundation for Poverty Alleviation (CFPA) published such result on March 22 at a meeting held that marked the third anniversary of the project. In February 2019, the CFPA and the Alibaba Foundation reached a strategic partnership to establish a charity project named "Panda Pack". The project has fostered wide participation by consumers and sellers by raising over RMB 128 million charitable funds through 2.6 billion "Goods for Good" orders.
Each "panda pack" is worth RMB 150 and includes 102 items in three categories, namely, school supplies, daily necessities, and sanitary products. Children can use such items in classrooms and take items such as towel, soap, lunch box, and plush toy home.
"Goods for Good", originated from "Goods for Love" in 2006, is Alibaba's unique charity model under which certain amounts of money are donated once transactions are completed. Sellers can set their items as "Goods for Good" in the background and set donation amount for each transaction. After consumers buy "Goods for Good" items and transactions are completed, Alibaba's platform will automatically donate the pre-set amount (e.g., RMB 0.02 for each transaction) to charity organizations and projects specified by sellers. By properly combining charity participation and high-frequency business transactions, this charity model has shown wide participation and sustainability.
This internet-based charity model has attracted many sellers to list their products as "Goods for Good" and numerous consumers to shop on Taobao and Tmall. The funds raised through such orders serve to sponsor the daily operation of over 200 charity institutions and over 2,000 charity projects throughout the year. To ensure each donation from every order is trustworthy and transparent during project implementation, the "Charities on the Chain Project", which is launched by the Alibaba Foundation, leverages the blockchain technology to track how each donation is spent.
Children from 11 countries such as Myanmar, Nepal, Ethiopia, Cambodia, Laos, Pakistan, Namibia, Uganda, and Mongolia really love our "panda packs". As children tend to take good care and make best of the packs after receiving them, those packs have exerted positive impacts among local families, schools, and communities.
Yi Bin is an 11-year-old student of Noriko Elementary School in Cambodia, and his home is less than 200 meters from the school, where he lives with his grandmother. Before Yi Bin entered elementary school, his parents went far away and he has been completely without news of them since then. His grandmother is pushing 60 and makes a living for selling salt, pepper, and Cambodia-produced pepper. Since his childhood, Yi has never had a toy of his own. When he wants to play, he has to visit neighbors' and friends' to play with other children. The mascot doll named "Baobao" in the "panda pack" becomes the very first toy of his own.
Lin Yuan, Director of Office of CFPA in Myanmar, says "In a faraway foreign country, any person represents his/her country; a practical and effective charity project is a helping hand that China extends to another country in need."
Amid the global pandemic over the past three years, Alibaba leverages its digital capabilities to raise funds for packs and launches the "Charities on the Chain Project" to track the use of charitable donations. The project has explored a relatively mature and universal mode for Chinese social organizations to offer end-to-end assistance to multiple countries worldwide, in terms of beneficiary country selection, project management, and beneficiary feedback. In addition, this project was awarded by the UN the best case in Global Solicitation on Best Poverty Reduction Practices (Second Call) in 2021.
The store of cosmetics brand "umoua" is one of the stores that participated in Alibaba's "Goods for Good" project. Wu Ziyi, a representative of the brand, says that "The company has been offering educational aid to Chinese children, and now children outside China as well. Over the years, our customers and us made 4,068,556 joint donations in Alibaba's "Goods for Good" project. We are pleased to see these little dimes turn into a big fortune and help many people in need."
After three years of exploration, the CFPA and the Alibaba Foundation continue to update the model, upgrade the project, and help more children in need in the world. According to statistics in Alibaba Foundation's 2021 annual report, more than 500 million Chinese netizens have placed orders on 2.28 million "Goods for Good" items on Taobao and Tmall in 2021. The charitable donations collected from such orders serve to sponsor 214 charity institutions and 2,450 charity projects. Such donations are substantial help and support for groups, such as left-behind children, women in need, and lonely seniors in and outside China.